Many companies choose to monitor the social media usage of their employees so that they can ensure that no confidential information is leaked. Monitoring is also done to prevent their employees from posting negative material online which may harm the company’s reputation. Additionally, HR may use social media to evaluate a candidate. But is it really easy to monitor what your employee is posting on social media? Should you do it at all?
The sharing of controversial ideas related to politics, race, or religion can cause problems both for the employers and the employees. It may ultimately lead to serious legal consequences and the reputation of the company could suffer. Companies may monitor the online activities of their workers to make sure that they do not carry out objectionable activities online. But monitoring online profiles isn’t that straightforward; dummy accounts can easily set up using different names or even identities. Additionally, you cannot always be sure whether or not the content on a worker’s page is genuine. Hacking is a problem that even big organizations face on a regular basis. An imposter account can also be mistaken for an employee’s real account.
From a company culture standpoint, constant or overzealous monitoring of your employees may hinder them from being creative and hamper their ability to naturally advocate for your company. Strict social monitoring may also damage the relationship of trust between the employers and their employees.
If you are going to monitor social feeds, it must be done in a way that doesn’t interfere with overall employee loyalty and engagement.
The number of workers fired as a result of social media posts is on the rise. Racist, culturally insensitive, or threatening comments can easily lead to the termination of an employee. At times, workers find themselves in trouble just for making minor complaints about their workplace.
If you have decided that monitoring your employees on social media is necessary, the following tips may come in handy:
Whether you monitor or not, having a very clear and concise social media policy is crucial. Check out these examples.